(I totally know I shouldn’t be writing this, what with me being a nutritionist and all, but sometimes stuff just needs to be said)
Sugar makes stuff taste nice.
Yes it does.
Just like fat also makes stuff taste nice.
But unlike fat, (or at least the fats which we like to think of as good fats) sugar is pretty much a demon ingredient. Anyone who cares about their health hates sugar. Some people won’t touch the stuff because it’s a poison.